---
title: Intelligent Competitor Mapping API
slug: identify-competitors
url: https://apyhub.com/namastesumalya/service/identify-competitors
provider: Sumalya APIs
categories: [Artificial Intelligence, Marketing]
tags: [competitor-analysis, market-research, competitive-intelligence, website-analysis, sales-enrichment]
auth: api_key
version: 1.0.0
service_type: sync
endpoints: 1
atoms: 2000
mcp: true
---

# Intelligent Competitor Mapping API

Identify a website's competitors from its URL. Returns industry, market niche, overlap scores, and a differentiation strategy for research.

## Endpoints

| Method | URL | Description | Atoms |
| --- | --- | --- | --- |
| POST | `https://api.eu.apyhub.com/namastesumalya/api/competitors` | What it does Identifies competitors for a given website URL and returns an analysis object describi… | 2000 |

## Endpoint reference

### Identify competitors for a given URL

`POST https://api.eu.apyhub.com/namastesumalya/api/competitors` · 2000 atoms · accepts `application/json` · returns `application/json`

| Parameter | In | Type | Required | Description |
| --- | --- | --- | --- | --- |
| `url` | body | string (uri) | yes | The website URL for which competitors will be identified. Example: `https://slack.com`. |

#### Quickstart

Identify competitors for a website by sending its URL.

```bash
curl -X POST "https://api.eu.apyhub.com/namastesumalya/api/competitors" \
  -H "apy-token: $APY_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"url":"https://apyhub.com"}'
```

#### What you'll get back

Returns a JSON object with fields such as `url` (`string`), `tier` (`string`), `timestamp` (`string`), and `marketAnalysis` (`object`).

`marketAnalysis` contains `industry` (`string`), `competitors` (`array` of objects with `name`, `reason`, and `likelyOverlap`), `marketNiche` (`string`), and `differentiationStrategy` (`string`).

```json
{
  "url": "https://slack.com",
  "tier": "premium",
  "timestamp": "2026-03-29T19:12:02.292Z",
  "marketAnalysis": {
    "industry": "AI Work Platform & Productivity Tools",
    "competitors": [
      {
        "name": "Microsoft Teams",
        "reason": "Direct competitor offering integrated chat, video, and collaboration within the Microsoft 365 ecosystem.",
        "likelyOverlap": 95
      }
    ],
    "marketNiche": "Enterprise Team Communication, Collaboration, and AI-powered Workflow Automation",
    "differentiationStrategy": "Slack can differentiate by deepening its AI-powered workflow automation and third-party app ecosystem."
  }
}
```

## About

## What it does
Competitor Analysis identifies likely competitors for a website URL and returns a market view you can use in research, positioning, or sales prep. Send a website URL and get back the analyzed URL, subscription tier, timestamp, and a structured marketAnalysis object.

The response includes the business's industry, a list of competitors, the market niche, and a differentiationStrategy. Each competitor entry includes a name, a reason it was matched, and a likelyOverlap score from 0 to 100. That makes it easier to compare direct rivals, understand why they were selected, and estimate how closely they compete for the same audience.

Use Competitor Analysis when you need to build a competitive landscape from a single domain, enrich a company profile, or automate account research before outreach. For example, a marketing team can pass in a prospect's homepage to identify the main alternatives and adjust messaging based on the niche and overlap it returns.

## Usage

Base URL: `https://api.eu.apyhub.com` (default region — see
`GET https://apyhub.com/api/public/regions` for the rest).

Authenticate with an ApyHub API key in the `apy-token` header.
Full docs and a live playground: https://apyhub.com/namastesumalya/service/identify-competitors