Exploring Video Watermarking: Techniques, Benefits, and Best Practices

Here we explore the fundamentals of video watermarking, its various techniques and how developers can integrate this technology into their applications to enhance content protection.
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Amrinder Singh
Last updated on June 23, 2023
When we watch videos online, we have all seen some watermarks on the side that show who the owner of the video is. This is what we call a video watermark. In this article we will explore the fundamentals of video watermarking. We will also look at some techniques that software developers can leverage in order to integrate this technology into their applications with the ultimate goal being to enhance content copyright protection.

Introduction to video watermarking

In the previous article, we discussed digital watermarking as a means to address file protection concerns. While this is the obvious reason to watermark a video, we also touched upon some of the branding considerations and how a watermark can strengthen a brand. Now it's time to get practical: will explore the fundamentals of watermarking video files, its various techniques and how developers can integrate this technology into their applications to enhance content copyright protection. While video sharing platforms and online streaming services reign supreme (especially on social media), safeguarding intellectual property has become a very hot topic. Some of the reasons are highlighted below:

Copyright Protection

Watermarking is one of the most effective ways that content owners use to protect their video content from copyright infringement. By adding a visible watermark (that can be a logo, text, or a graphic) the ownership of the video becomes super evident. This can serve as a visual reminder that the video is protected by copyright laws and should not be used without proper permission and authorization from the content owner. As removing video watermarks is illegal, such a measure can establish legal ownership while at the same time providing evidence even in the case of copyright disputes.

Proof of Ownership

Watermarked videos can serve as evidence of ownership in case of possible legal disputes. A visible watermark clearly indicates the original content owner, the creation date, or organization associated with the video. This makes it easier to establish ownership rights and protect against copyright infringement. The presence of a watermark strengthens the legal position of content creators when asserting their ownership claims.

Branding and Promotion

Watermarking allows content creators, businesses, and organizations to promote their brand or product more efficiently. By incorporating their logo, website URL, or any relevant information, they can increase their brand visibility and recognition. When videos are shared on social media platforms or other websites, such a watermark ensures that most viewers associate the content with a particular brand or entity. For example, all tiktok videos are watermarked, and get downloaded as such for use across other platforms.

Unauthorized Use Detection

Watermarks can help identify and track unauthorized use of videos. If a video with a visible watermark is found without proper authorization, it becomes easier to trace the source of the video and take appropriate action against infringers. Watermarks can therefore act as a deterrent, discouraging individuals from stealing or misusing videos without permission.

Professionalism and Credibility

Watermarking can also add a more professional touch into videos. It signals that the content is created by a legitimate source and enhances its credibility. This is particularly relevant for businesses, video creators, and artists who want to showcase their work and maintain a professional image. Watermarked videos stand out as reliable and trustworthy, boosting the reputation of the content creator or the associated organization.

Content Monitoring

Watermarks can assist in monitoring the distribution and usage of videos. Digital watermarks can be embedded invisibly within the video, enabling automatic tracking and monitoring. This helps to identify any unauthorized sharing, distribution, or misuse of the content. Content creators can track the reach of their videos, identify popular channels or platforms, and take necessary actions to protect their intellectual property.

Deterrent Effect

The presence of a watermark can discourage potential infringers from unauthorized use of videos. Knowing that the video is protected and can be easily traced back to the owner may dissuade individuals or entities from attempting to misuse or exploit the content. Watermarks act as a deterrent, protecting the interests of content creators and reducing the likelihood of infringement.
Screenshot-2023-08-30-at-3-09-34-PM.png Example of a visible logo watermark on video

Types of video watermarks

What type of watermarks work though? What kind of watermark should you use in your video? Well, this depends entirely on your use case and what you’re trying to achieve. Here are some examples:

Visible Watermarks

Visible watermarks are overlaid directly onto the video and are easily noticeable by viewers. They can consist of text, logos, graphics, or a combination of these elements. Visible watermarks can be positioned at the corner, center, or any desired location on the video frame. Software applications like Adobe Photoshop, Adobe Premiere Pro, or specialized video watermarking tools offer options for adding visible watermarks.

Semi-Transparent text Watermarks

Semi-transparent watermarks are a good solution and they provide a good balance between visibility and subtlety. They allow the underlying video content to remain relatively unobstructed while still indicating ownership or branding. These watermarks typically involve reducing the opacity of the watermark image or text, blending it with the video, or applying a faded effect.

Timecode Watermarks

Timecode watermarks embed information such as the date, time, frame number, or other relevant metadata directly into the video. They are useful for tracking and monitoring purposes and can serve as proof of when the video was created or modified.

Digital Watermarks

Digital watermarks are embedded within the video data itself, making them invisible to the naked eye. They are designed to be detected by specialized software or algorithms. Digital watermarks can carry information about ownership, copyright, or other identifying details. They are often used for tracking purposes and to monitor the distribution and usage of videos.

Audio Watermarks

In addition to visual watermarks, audio watermarks can be applied to videos. These watermarks are usually inaudible to the human ear but can be detected by audio watermarking software. Audio watermarks can carry copyright information or other embedded data and are particularly useful for audiovisual content protection.

Dynamic Watermarks

Dynamic watermarks are personalized and unique to each viewer or recipient of the video. These watermarks can include user-specific identifiers, such as the name, email address of the user or they can include information taken from the transaction details. Dynamic watermarks help deter unauthorized sharing or distribution of videos, as the watermark can be traced back to the specific recipient. This is very common in educational video content where each student gets a personal copy of their course. What is your favorite type of video watermark?


It is important to note that although video watermarking provides a level of protection, determined individuals may still find ways to remove or tamper with watermarks. Therefore, combining watermarking with other protective measures, such as copyright registration, digital rights management (DRM), or legal agreements, can enhance the overall security of video content. In the next article of this series, we explore some of the top tools (such as video watermarking software) and services we’ve tried for watermarking videos, and more about ApyHub’s video watermarking API.
In the next article of this series, we explore some of the top tools (such as video watermarking software) and services we’ve tried for watermarking videos, and more about ApyHub’s video watermarking API.