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▣ ARTIFICIAL INTELLIGENCE · MARKETING

Intelligent Competitor Mapping API

What it does

The Intelligent Competitor Mapping API finds the competitors of any business from its website. Send a URL and get back the company's industry and market niche, a list of its main competitors with the reason each one competes and how much their audiences overlap, and a suggested way to stand out from them.

It is one POST endpoint with a single url field. The results are in the marketAnalysis object: industry gives the broad classification, marketNiche the specific space the business operates in, and competitors a list where each rival has a name, a plain-language reason it was matched, and a likelyOverlap score from 0 to 100. differentiationStrategy adds a short recommendation on how the business could position itself against them. Sending https://slack.com, for example, returns Microsoft Teams with an overlap of 95.

The analysis is generated by AI from what is publicly known about the business, so treat it as a fast starting point for research rather than a final market study. Sort by likelyOverlap to separate direct rivals from adjacent ones, and use reason to check each match before acting on it.

Common uses include researching a prospect's competitors before a sales call, enriching company records in a CRM with industry, niche and main rivals, building a first competitive landscape for a new market, generating "alternatives to" and comparison page ideas, and monitoring how a client's competitive set changes over time.

To compare two specific websites side by side, use the Advanced Website Similarity Analysis API. For SEO data on a competitor's domain, such as traffic and rankings, use the Advanced Domain Analysis API, and to see where the market is heading, try the Market Trends and Growth Forecasting API.

You can try it right here in the playground. Start for free with 5 API calls a day, no card required, and find your own competitors before you commit.

The API is also available through ApyHub MCP, so AI agents can map a company's competitors directly as part of account research or market analysis.

POST
Identify competitors for a given URL
https://api.eu.apyhub.com/namastesumalya/identify-competitors

QUICKSTART

GUIDE

Quickstart

Identify competitors for a website by sending its URL.

curl -X POST "https://api.eu.apyhub.com/namastesumalya/identify-competitors" \
  -H "apy-token: $APY_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"url":"https://apyhub.com"}'

What you'll get back

Returns a JSON object with fields such as url (string), tier (string), timestamp (string), and marketAnalysis (object).

marketAnalysis contains industry (string), competitors (array of objects with name, reason, and likelyOverlap), marketNiche (string), and differentiationStrategy (string).

{
  "url": "https://slack.com",
  "tier": "premium",
  "timestamp": "2026-03-29T19:12:02.292Z",
  "marketAnalysis": {
    "industry": "AI Work Platform & Productivity Tools",
    "competitors": [
      {
        "name": "Microsoft Teams",
        "reason": "Direct competitor offering integrated chat, video, and collaboration within the Microsoft 365 ecosystem.",
        "likelyOverlap": 95
      }
    ],
    "marketNiche": "Enterprise Team Communication, Collaboration, and AI-powered Workflow Automation",
    "differentiationStrategy": "Slack can differentiate by deepening its AI-powered workflow automation and third-party app ecosystem."
  }
}
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body*
The website URL for which competitors will be identified.

About this endpoint

What it does

Identifies competitors for a given website URL and returns an analysis object describing the analyzed URL, subscription tier, timestamp, and market analysis details.

Request Body

ParameterTypeMandatoryDescription
urlStringYesThe website URL for which competitors will be identified. Must be a URI.

Response

Returns a JSON object with url and tier string fields, a timestamp string field in date-time format, and a marketAnalysis object field containing industry, competitors, market niche, and differentiation strategy details.

ParameterTypeMandatoryDescription
urlStringNoThe analyzed URL. Must be a URI.
tierStringNoSubscription tier associated with the response detail level.
timestampStringNoTimestamp when the analysis was generated. Date-time format.
marketAnalysisObjectNoMarket analysis details. Includes industry, competitors, marketNiche, and differentiationStrategy.
marketAnalysis.industryStringNoThe broad industry classification of the analyzed business.
marketAnalysis.competitorsObject ArrayNoList of identified competitors. Each item includes name, reason, and likelyOverlap.
marketAnalysis.competitors[].nameStringNoName of the identified competitor.
marketAnalysis.competitors[].reasonStringNoExplanation of why this entity is considered a competitor.
marketAnalysis.competitors[].likelyOverlapIntegerNoEstimated percentage overlap in target market/audience. Minimum 0, maximum 100.
marketAnalysis.marketNicheStringNoThe specific market niche the business operates in.
marketAnalysis.differentiationStrategyStringNoSuggested strategy for differentiating from competitors.
▣ COMMON ERRORS

Errors any endpoint can return

400bad_request

Required parameter missing or malformed body.

401unauthorized

API key missing, revoked, or not authorized for this service.

429rate_limited

Your plan's per-second rate exceeded. Retry with exponential backoff.

503upstream_busy

Backend temporarily unavailable. Try again in a few seconds.

Similar APIs

Closest matches in the catalog based on this service.

CALLAdvanced Website Similarity Analysis APISumalya APIsCALLAdvanced Domain Analysis APISE Ranking SEO & AI Search APICALLAnalyze AI Search Performance APISE Ranking SEO & AI Search APICALLMarket Trends and Growth Forecasting APISumalya APIs

From the blog

Reads that touch this API.

Web Data Extraction: Use Cases and ApproachesJul 9, 2026SE Ranking Publishes Its SEO and AI Search APIs on ApyHubSep 24, 2026Top 5 Rank Tracking APIs to Build Your Own SEO Monitoring StackAug 24, 2026How SEO Agencies Can Differentiate with Powerful Automation APIs from ApyHubJul 9, 2026